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Strategic marketing management cases



David R. Cravens, Charles W. Lamb, JR., Victoria L. Crittenden
Cravens, David R. - Personal Name
Lamb, JR, Charles W. - Personal Name
Crittenden, Victoria L. - Personal Name
Ed. 7
658.8 Cra s
0-07-242946-1
658.8
Buku
English
McGraw-Hill
2002
New York
xvi, 685 Hal. ; il. : 27 cm
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