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Business marketing strategy : Cases, Concepts, and Applications



V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarty, Jr.
Rangan, V. Kasturi - Personal Name
Shapiro, Benson P. - Personal Name
Moriarty, Jr., Rowland T. - Personal Name
658.8 Ran b
0-256-16911-x
658.8
Buku
English
Irwin
1995
USA
xiv, 850 Hal. ; il. : 27 cm
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